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Cheap Tents logo on a sheep

Sheep Advertising Baarmy!

A new advertising campaign has sparked controversy in the walking community. In an un-ewe-sual bid to promote online outdoor gear shop CheapTents, sheep have been painted with the company’s logo. After teaming up with farmers located in popular walking areas, including the Lake District, the sheep can be seen now be seen on some of the UK’s most popular hiking routes.

The CheapTents logo, featuring a schematic picture of a tent with the letters “CT” on an insipid yellow background, has been painted on 1000 sheep and will remain there until the sheep are sheared next spring.

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